by Lauren Wolfe | Jul 23, 2025
Disclosure of social media influencers remains rare. Travel social media influencers continue to earn substantial amounts of money by promoting certain companies to their followers. Despite the Federal Trade Commission being very clear that social media influencers...
by Lauren Wolfe | Sep 20, 2023
Travelers United is fighting the plague of unchecked social media influencers. Are they ads or legitimate editorials? Travel social media influencers continue to rake in large amounts of money to promote certain companies to their followers. Despite the Federal Trade...
by Lauren Wolfe | Mar 2, 2022
Our FTC should guarantee truth in advertising Many users know that what they see on Instagram is not real life. There is a lot of uncertainty of truth behind those incredible photos. Yet what happens when the manipulation behind the camera on Instagram posts is more...
by Lauren Wolfe | Sep 28, 2021
Undisclosed advertising is a growing problem in social media Paid influencers are a form of advertising. Everything that paid influencers do or wear can be monetized. And it is. Yes, there are FTC advertising rules. The enforcement however is non-existent. The Bucket...